Tarmizi
Bought a whole fruit flan cake for parents’ birthday but it’s disappointingly stale. I wonder how long has the cake been kept in the chiller… …
Location: Ipoh Parade, 3-11A & B, Jalan Sultan Abdul Jalil, 30450 Ipoh, Perak, Malaysia
Ipoh Parade
Born & Bread is a boutique bakery located on the third floor of Ipoh Parade, known for its handcrafted pastries and cream cheese creations made fresh daily using only natural ingredients and premium Japanese flour. The bakery first gained attention for its Anchor Say Cheese collaboration, introducing signature items such as Lady Marmalade with orange cream cheese, First Love with brown sugar cream cheese, Almond Rosa, and Cheeznie Brownie, each offering a distinctive flavour profile that blends European pastry techniques with local appeal. The display showcases an elegant array of buns, cakes, and pastries, all prepared by hand with careful attention to texture and taste.
From soft, pillowy breads to rich, cream-filled treats, every item reflects a commitment to quality that has earned Born & Bread a dedicated following among Ipoh's pastry lovers. The bakery also produces seasonal specials and limited-edition creations that keep regulars coming back to see what is new.
If you appreciate the art of fine baking, Born & Bread at Ipoh Parade is worth the trip upstairs. Treat yourself to something beautifully made and utterly delicious.
Based on 59 Google reviews
Based on customer ratings
Based on customer ratings
Tarmizi
Bought a whole fruit flan cake for parents’ birthday but it’s disappointingly stale. I wonder how long has the cake been kept in the chiller… …
Jamilah
Food is good,but many times cannot use qr.Reason no internet.Come on lor,who keep cash with themselves nowadays🫢 …
Kwan Wai
The cake taste delicious however the service from the both staff (girls) really bad and not friendly because they refused for us to choose which cake we want and made annoying face in front of us.
Faizal
The food was great, but the service was very disappointing. I was surprised to find that card and QR payments were not accepted. While I was searching for cash, the girls at the counter exchanged side glances and laughed while whispering to …
Ku Seng
Tried the Korean Bun 2pc set. First time seeing it and trying. Only if you like very chewy buns. If not don’t go for it. But full of sesame seed flavour
Born & Bread
Born & Bread Storefront
The storefront features a prominent illuminated sign reading 'BORN & BREAD' in black lettering with blue backlighting. Below the sign, the interior is partially visible, showing modern lighting fixtures hanging from the ceiling, a display case, and staff wearing headscarves at the counter. The entrance appears to be an open doorway leading into the store.
Born & Bread Storefront
The storefront features a bright blue neon sign reading 'BORN & BREAD' above the entrance. The interior is visible through glass doors with mesh panels on one side. Inside, there are illuminated display cases filled with baked goods, a counter with staff, and teal-tiled walls. Lighting fixtures hang from the ceiling. No menu or printed materials are visible.
Born & Bread Storefront
Store entrance with illuminated "BORN & BREAD" sign above the doorway. Glass display cases showcase baked goods on the right. Interior lighting and wooden accents are visible. A customer in a black outfit walks inside. The left side features vertical slatted panels and a promotional poster advertising cookies.
Coffee and Croissant on Table
A cup of black coffee with a white spoon inside sits next to a powdered croissant on a matching floral-patterned plate. Both are placed on a brown countertop surface. The ceramicware features green botanical designs.
Birthday Cake
A decorated birthday cake with white frosting, fruit toppings, a lit candle, and 'Happy Birthday' and 'BORN BREAD' written on it. The cake is surrounded by almond flakes and placed on a plate. Behind the cake is a floral-patterned fabric or background.
Strawberry Cream Pastry
A strawberry cream pastry in a paper cup, topped with whipped cream and sliced strawberries, dusted with powdered sugar, sitting on a white paper tray on a wooden table inside a café. In the background, there are blurred tables and chairs, suggesting an indoor dining area.
Baked Good in Packaging
A round, brown baked good with dark specks sits inside a clear plastic bag on a patterned surface. In the background, there is a red cap and a black-and-white geometric-patterned object, possibly a mug or container. The setting appears to be an indoor table or counter.
Born & Bread storefront
Interior view of a bakery with a partially open roller shutter door, displaying glass display cases inside. A large promotional poster on the left advertises cookies with text 'THE BEST COOKIES CRISPY, CHUNKY, GOOEY BISCOFF COOKIES'. The shop name 'BORN & BREAD' is mounted above the entrance in black lettering on a wooden panel. The floor is tiled and the ceiling has recessed lighting.
B&N Bread Cake Slice
A slice of layered cake with cream frosting, topped with a strawberry and a circular 'B&N BREAD' logo sticker, presented in clear packaging on white paper atop a wooden surface.
Born & Bread Storefront Interior
Interior view of a bakery with illuminated "BORN & BREAD" sign above the counter area. Customers are seen ordering or browsing products. Staff members are present behind the counter. The ceiling has modern lighting fixtures. No menu boards or printed materials are clearly visible.
Born & Bread Storefront
Interior view of a bakery with illuminated 'BORN & BREAD' sign above the entrance. Glass display cases showcase baked goods. A customer stands nearby on polished tile flooring. The space features modern lighting and teal-tiled back wall.
Hand holding packaged bread
A hand holds a clear plastic bag containing two chocolate chip or raisin-filled buns with a white oval sticker labeled 'BORN BREAD'. The bag has printed labels indicating 'GUNA SEBELUM' (use before) dates, likely from 2023. Background shows part of a red object with the word 'shop' and a green surface.
B&N Bread Product
A hand holding a clear plastic-wrapped loaf of bread with a label that reads 'B&N BREAD THE ALTIMING FAVOURITE'. A small white sticker on the packaging indicates a sale price of RM6.90, valid until 2/2/2025. The background shows part of another product package and a green surface.
Cookies on Paper Wrapper
Three chocolate chip cookies are stacked on a white paper wrapper with yellow and grey patterns. The wrapper has partial text including 'Tasty', 'fresh Tasty', and 'carefully baking'. A blurred plate edge is visible at the top. No shop front, menu, or branded signage is present.
Shopping Mall Corridor
Interior view of a well-lit shopping mall with polished tile flooring. A 'BORN & BREAD' bakery storefront is visible on the left, featuring glass display cases and illuminated signage. Further down the corridor, dining tables and chairs are occupied by shoppers. The ceiling has recessed lighting and ventilation grilles.
Hand holding a partially eaten sesame seed bread
A close-up shot of a hand holding a bitten piece of baked good with black seeds embedded in the crust and interior. The background shows a patterned tablecloth and a translucent plastic bag with perforated design. No shop signage or storefront is visible.
Refrigerator Interior with Drinks
Two plastic cups containing layered beverages with ice cubes sit on a white wire rack inside a refrigerator. The drinks appear to be a mixture of orange and brown liquids, possibly fruit-infused tea or juice. Below the shelf, wrapped food items are partially visible. The background shows blurred interior elements including what appears to be gold-colored handles or fixtures.
Cake Display in Bakery
A glass display case showcasing various birthday cakes with price tags and 'Happy Birthday' decorations. Cakes include red velvet, fruit flan, and torakesu cheese cake. Prices are visible on labels: 90.00, 55.00, 95.00. The setting is an indoor bakery or café counter.
Born & Bread Storefront
Interior view of a bakery with illuminated "BORN & BREAD" signage above the counter. Glass display cases showcase cakes and pastries. A staff member is behind the counter. The background features teal-tiled walls with decorative patterns. Lighting fixtures hang from the ceiling. No menu or printed materials are clearly visible.
Cafe Interior with Display Case
Interior view of a bakery or cafe showing staff behind a glass display case filled with cakes and pastries. The background features teal-tiled walls with geometric patterns. One staff member wears a black hijab and apron, another is partially obscured with red scribbles on their headscarf.
Interior view of shopping mall
View from an upper level looking down into a food court area with glass railings and pillars. A shop sign reading 'BORN & BREA' is partially visible in the background. The space appears clean, well-lit, with modern design elements including overhead lighting and tiled floors.
Bakery Display Interior
Interior view of a bakery with glass display cases showcasing cookies and pastries. Large promotional posters on the wall advertise 'THE BEST COOKIES' with descriptions like 'CRISPY . CHUNKY . GOOEY CHOC CHIP' and 'PEANUT BUTTER & MACADAMIA'. The walls have vertical slatted panels, and there is a mesh window looking into the back area. No shop front or menu visible.
Shopping Mall Interior Holiday Decor
Wide-angle view of a multi-level shopping mall atrium decorated for the holidays with a central Christmas tree surrounded by silver sleighs, snow-covered trees, and hanging blue lights. Shoppers are visible on multiple floors, and escalators connect levels. The floor is polished marble, and architectural columns support the upper levels.
Bread Shop Interior
Interior view of a bakery with glass display cases filled with various breads. A customer wearing a hijab walks in the background. Promotional signs are placed on stands: one advertises 'Red Hot Chili Tuna' and another features 'Signature Korean QQ Bun'. The walls have teal-tiled patterns and modern signage. No exterior storefront or physical building facade is visible.
Bakery Display Interior
Interior view of a bakery counter with glass display cases showcasing cookies, pastries, and bread in baskets. Price tags and promotional signs are visible on the counter. The background shows seating areas and tiled flooring.
Cake Display Case
A glass display case filled with various cakes on multiple shelves, each labeled with names like 'Blueberry Cake', 'Fruit Flan', 'Black Forest', and 'Happy Birthday' cakes. Prices are visible in some labels (e.g., 9.00). The arrangement is neat and commercial, typical of a bakery or café interior.
Bakery Interior
Interior view of a bakery with glass display cases filled with various pastries like croissants and bread rolls. A customer in a black hijab is browsing products near shelves against a turquoise tiled wall. The floor is tiled in beige, and lighting is bright and even.
Cake Display Case
A glass display case filled with various cakes and desserts on multiple shelves. Prices are labeled in front of each item. The interior lighting highlights the baked goods. No signage or exterior view is present.
Bread Display Case
Glass display case filled with assorted baked goods, including Mayo Chicken Stick breads priced at 4.00. Items are arranged in paper cups with drizzled toppings and herbs. A label identifies the item as a 'BEST SELLER'. Reflections of people and floor tiles are visible through the glass.
BORN BREAD products
A close-up view of packaged bread items inside a shopping bag with a polka-dot pattern. The items include various types of baked goods wrapped in clear plastic, one labeled 'BORN BREAD' on a sticker. A small price tag is visible indicating RM 4.50.
BORN BREAD product packaging
A packaged bread item in clear plastic with a white label featuring 'BORN BREAD' and 'THE ALL-TIME FAVOURITE'. Two stickers indicate expiry dates (17/01/2026 and 17/02/2025) and price RM6.90, with 'GUNA SEBELUM' printed in red. The item rests on a green textured surface.
Born & Bread Storefront
Interior view of a bakery with illuminated 'BORN & BR' sign above entrance. Display cases showcase baked goods, promotional posters on walls advertise cookies and biscuits, staff are present behind counter, ambient lighting and tiled floor visible.
Bread Purchase in Car
Two packaged bread items inside a clear plastic bag with white dot pattern. The bag has a teal logo reading 'BREAD' and 'THE BAKERY'. A receipt is partially visible showing total RM 18.80, no change. The setting appears to be inside a car, indicated by the black interior background.
Baked Goods Display
Glass display case containing chocolate chip cookies labeled as 'BEST SELLER' with price RM 6.90. Behind the cookies are pumpkin tarts in a separate glass section. A woven basket sits on the counter to the left. The label reads 'BORN @ BREAD'.
BORN & BREAD Store Interior
Interior view of a store with refrigerated display cases. Left side has a black refrigerator labeled 'BORN & BREAD' containing various dairy products like milk cartons and juice boxes. Right side is a glass-door display case showing baked goods, including a promotional sign for 'NEW! HAND PULL DANISH'. The floor is tiled and the walls are painted in neutral tones.
Bakery Interior Display
Interior view of a bakery with glass display cases filled with assorted pastries and breads. The walls feature vertical slatted panels and black-framed windows with mesh screens. Warm lighting from ceiling fixtures illuminates the space. No signage or logo is clearly visible on the building facade.
Bread Display Case
Glass display case with wooden base showcasing baked goods including Hot Chilli Tuna pastries priced at RM 4.00. A sign above reads 'TUNA'. Other pastries are visible in adjacent sections. Price tag of RM 3.40 is partially visible on the left.
Baked Goods Display
Glass display case containing chicken floss buns covered in crispy breadcrumbs. A label reads 'BEST SELLER' and 'CHICKEN FLOSS BUN 3.60'. Other similar items are visible to the left. The setting appears to be a bakery or food stall interior.
Cake Display Case
A glass display case filled with various cakes and desserts, including Fruit Flan, Kit Kap Cake, Cream Cheese Walnut Carrot Cake, Moist Chocolate Cake, Blueberry Cake, Black Forest Cake, and Happy Birthday cakes. Prices are labeled in Malaysian Ringgit (RM). Some cakes have promotional tags like 'NEW'.
Baked Goods Display
Glass display case containing chocolate chip scones on a wooden tray with a price tag showing "3.70" and the label "BORN & BREAD CHOCOLATE CHIP SCONES". Other baked goods are visible in adjacent trays behind.
Bakery Interior
Interior view of a modern bakery with glass display cases filled with assorted pastries and breads. Shelves line the walls, illuminated by hanging lights. A blue-tiled wall in the background features shelving units. Decorative panels with circular patterns adorn one side. No signage or exterior elements are visible.
Bakery Display Case
Glass display cases filled with assorted baked goods including pastries, muffins, scones, and tarts. The interior lighting reflects off the glass surfaces. No signage or exterior elements are visible.
Bakery Display Case
Glass display case with two levels showing baked goods including pizzas on top shelf and breads like baguettes and croissants below. Above the case is a large promotional poster of a dessert or pastry. The unit is set against a white slatted wall, suggesting an indoor bakery or café setting.
Bakery Display Case
Glass display case filled with assorted cakes and desserts including birthday cakes, fruit tarts, and individual cups of pudding or jelly. Price tags are visible on the shelves. The shop appears to be 'Born & Bread' based on signage. No exterior storefront or menu board is shown.
Bread Shop Interior
Interior view of a bakery with glass display cases filled with assorted baked goods. Shelves hold more breads in the background. A turquoise-tiled wall and brown patterned wall with circular designs are visible. A refrigerated display unit is on the right. Promotional signs and posters are present, including one labeled 'RED CHOCOLATE TUNA'. Lighting fixtures hang from the ceiling.
Born & Bread Storefront Interior
Interior view of a bakery with illuminated "BORN & BREAD" sign above the entrance. Glass display cases showcase baked goods. A promotional poster on an easel advertises a "Golden Prosperity Bola Giveaway Buy 4 For RM10" sale. The store features modern lighting, tiled floors, and blue-tiled back walls.
Muffin Display Case
A glass display case with two shelves holding blueberry muffins in paper cups. A price tag reads 'BLUEBERRY MUFFIN (2 PCS) RM 3.50'. The background features a tiled wall with a diamond pattern. The case has wooden trim and a handle.
BORN&BREAD bakery interior
Interior view of a modern bakery with glass display cases filled with pastries, refrigerated sections labeled 'BORN&BREAD', promotional posters on stands advertising cookies and sales, tiled floors, and decorative walls with geometric patterns.
BORN BREAD Display
A wooden shelf displays packaged bread loaves with 'BORN BREAD' labels. A price tag shows 'Chia Dark Grain with Cranberries & Walnut' at 5.80. Behind the display is a black mesh panel with sample bread images and text about wheat and gluten-free options.
Cake Display Case
A glass display case filled with various cakes and pastries, each labeled with names and prices in Malaysian Ringgit (MYR). Cakes include Frit Flan, Blueberry Cake, Red Velvet Cake, Moist Chocolate Cake, Torakery Cheese Cake, and more. Some are decorated with strawberries or chocolate toppings. The display is organized on multiple shelves with price tags clearly visible.
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